Chapter 32
Care is chaos.
These four words are like a flash.
Yes, all his burdens and anxieties are based on the fact that he knows that "re youth" is bound to be a fire and Shen Yan is bound to be a fire.
So if the result is not satisfactory, he will have a deep sense of frustration.
But in fact? Who can guarantee that a play will catch fire?
Things are changeable. Even without these things, there may be other difficulties.
There is no play that is required to be popular.
Xie Yifeng asked again, "if you had known that there would be today, would you not accept this play?"
Zhou Yuhe subconsciously replied, "of course not!"
The script of "youth again" is very well written. As an actor, even if he doesn\'t know that this is a big fire TV series, he will also want to participate in the drama, and he will also want to play the role of Shen Yan
Yeah!
Isn\'t that simple?
Isn\'t it enough that he wants to play the role and really does it well?
If he is not a reborn, this will be a very simple truth for Zhou Yuhe.
But now, rebirth has brought him unprecedented advantages, but also brought him into a misunderstanding.
What is a real actor? If we have to consider whether it will be popular when we take over every role in a play, instead of thinking about this play, whether the role is challenging, whether it has connotation, whether it is suitable for me, and whether I like it or not How far can that go on the actor\'s road?
Xie Yifeng, is not that he never considered these, so he is Xie Yifeng, so he becomes the future Xie Ying emperor!
Guan, Xin, Ze, Luan.
Zhou Yuhe solemnly recited these four words in his heart.
All the restlessness and uneasiness gradually subsided.
Xie Yifeng has such magic power. When you are most confused and at a loss, he can bring you the strength of warmth and peace of mind.
********
May 10.
Hotel, in front of CAI\'s room.
Zhou Yu and Yang Yu stood in front of the house.
Yang Yu took a look at Zhou Yuhe and said, "are you sure you want to do this?"
Zhou Yuhe\'s expression is very indifferent, calm but with a strong conviction, "I am confident that they will agree with my idea."
The same idea?
Yang Yu opened his mouth and thought of the other party\'s amazing performance in Cao July\'s public relations incident. Miraculously, he did not say anything sarcastic.
"I see. Let\'s go and fight the next hard battle."
Two tall and tall figures, one in a meticulous white shirt, the other in a calm formal black suit three piece suit, one white and one black, entered the half open door one after the other.
In the room, the meeting is in full swing.
In order to facilitate work and temporary meetings, Cai ordered a business suite with all kinds of office facilities.
On the other side of the hall is a separated conference room with a large conference table and a projector on the opposite wall.
The two men and horses were cursing at each other.
Cai threw the copy handed in by the propaganda company on the table and angrily said, "is this the garbage plan you wrote? Do you know what kind of promotion scale is used by the other party? You can\'t even stir up a splash like this! "
The person in charge of the propaganda company is also very innocent. He put on a helpless face, but he used a slightly sarcastic way: "Mr. Cai, you should also see how much money has been spent on publicity. This is the case in the entertainment industry. You have so much budget for publicity and distribution. The publicity resources of the two male owners originally agreed to have disappeared. We have to be distracted to help them publicize together. There is so much money. Naturally, the original plan will be discounted, unless you... "
The person in charge pointed to something, and he was so angry that Cai Daodao\'s face turned red and white. He had agreed on the package price, but now he saw that they had become so passive that he immediately started the price Damn it!!
Director Cai has a good temper. When he hears the rascal\'s words, he picks up the mouse on the table and throws it on him. Although there are still distributors and investors on the scene, we all know that director Cai\'s temper is fierce, and we are not surprised at this scene. Or screenwriter Ms. Fang Lin, Zhang Liran and her company\'s propaganda director together to stop CAI.Zhang Liran: "director Cai! Director Cai! Here comes Xiao Zhou
When Cai Dao heard the word "Xiao Zhou", his reason gradually returned to his cage. His red neck was helped back to his seat, and his chest heaved up and down. It seemed that he was really angry.
Zhou Yu and Yang Yu sat down together.
Zhou Yu and smile, "sorry, we are late."
"No, it\'s not too late. We\'re discussing the publicity plan. One more person, one more idea. You\'re just in time." Screenwriter Fang Lin said to Zhou Yuhe with a bitter smile.
Zhou Yuhe asked, "where are we now?"
Cai gave a cold glance at the person in charge of propaganda without saying a word.
The person in charge of propaganda caught Zhou Yuhe and began to complain: "Xiao Zhou, you know that the flow and publicity of entertainment industry are all special money burning things. You can do as much as you have, right?"
Zhou Yuhe nodded with a smile: "yes."
Facing the gaze of director Cai and Fang Lin, the person in charge continued: "originally, we agreed that the budget for publicity and distribution is 2 million yuan. Your personal publicity is mainly borne by your own brokerage company. We just cooperate. It was originally agreed in the contract. CAI was not satisfied with our publicity plan. If we want to overturn the plan, you and Xiao Xie are both ... If something goes wrong, the company\'s publicity can\'t keep up with it. It\'s hard for us to do it... "
Cai Dao still can\'t help but throw the mouse in his hand to him, "you fart! That\'s not what we said when we talked about the contract! "
The person in charge quickly dodged the past, "don\'t talk on the same day, don\'t talk on the same day, Cai Dao!"
Zhou Yuhe helped the person in charge up and poured a cup of water to the side of the room to guide CAI. After the mood on both sides was slightly better, he said slowly: "I think director Wang is right. It is very difficult to achieve the desired effect when the publicity budget is only 2 million yuan..."
Wang was in charge of a listen, immediately like to grasp the straw to save life, repeatedly nodded: "Xiao Zhou, you said too right!"
CAI and other chief creators were surprised, "Xiao Zhou, how can you...!"
Why are you still helping outsiders?
However, what made them even more surprised was Zhou Yuhe\'s next words -
"so if I want to talk about it, it\'s better to save all the two million yuan, and not to use a cent, that is to say -"
"we give up the whole prophase publicity."
He smiles, arms on both sides of the chair, long fingers folded in front of his chest, leaning back slightly on the back of the chair, and slightly picking up the corners of his mouth, which is a haughty, pressing, strong and confident expression.
A faint momentum spread from him to the whole conference room.
All of them said, "well
Everyone opened their mouths wide and couldn\'t believe what they heard.
*****************
May 20, 520.
For lovers, this is no less than Valentine\'s day, 520 advertising slogans can be seen everywhere on the street, and countless love movies are screened today. For the television circle, this is also a good day for love drama idol drama to go online.
As early as a month ago, black emperor and I.S. CO produced, Meng Churong and Ji Chen starring youth idol drama "Ming Ming Ming is sweet" has formed a storm in the whole network with overwhelming publicity.
"It\'s sweet" is the top match in the industry in terms of investment scale, distribution team and production team, not to mention the luxurious actor configuration.
Meng Churong is known as a star resource in the circle. After reading the bloggers\' praise of the various styles of "Mingming is very sweet", Meng Churong turns down with satisfaction and wants to see the competitors in the same period. Who knows "there is such a god!"
Bai Xiaoxiao saw this blogger\'s sarcasm, and immediately felt very unconvinced. He opened the webpage and input: goodbye, our youth together, entered the video platform from the top of the search page.
Then 20 minutes later --
"ouch, ouch
**************
May 10.
Hotel conference room.
Cai, who was still angry, was completely stunned.
"Xiao, Xiao Zhou Are you kidding? "
The other chief creators also felt incredible. Zhou Yu and other ordinary people were not so unreliable. How could they say such things today? And he seems a little bit
Strong?
Today, Zhou Yuhe, dressed in a high set silk white shirt, shows unprecedented boldness.
"Plus the publicity during the show\'s launch, it\'s going to take at least two months for the whole publicity period," he said. What kind of effect can be achieved if two million yuan is shared in two months? Needless to say, we all know that, so we can\'t blame director Wang. It\'s really a clever woman who can\'t cook without rice, can\'t she? "
Mr. Wang nodded."You can\'t give up the whole thing, can you? I\'ve never heard a TV series that can burn without propaganda for so many years in the industry. Although there is luck, human effort is also very important. "
Hearing this, the rest of the room nodded.
After they all nodded their heads, they realized that something was wrong.
it seems that Zhou Yuhe\'s agent, Yang Yu, said this just now?
Why doesn\'t Yang Yu know?
Is Xiao Zhou entirely on his own initiative?
What a mess!
Yang Yu\'s face is also a "you\'re too messy" expression, he wore a meticulous suit of three pieces, coupled with the industry has always been professional and shrewd reputation, at this time said the words undoubtedly get everyone\'s approval.
Zhou Yuhe sighed in his heart that the other party\'s acting was really good. At the same time, he gave a slight smile on the surface and said in an orderly way: "please don\'t be impatient. Please remember that what I said before was\' give up the whole early stage publicity \', which does not mean that we will not publicize."
Yang Yu frowned: "what do you mean?"
Zhou Yuhe: "we need to publicize and publicize vigorously, but the period of publicity is very important. Taking two million yuan for two months is totally different from that of two million yuan for one week or even three days at the most critical time. Can you understand what I mean?"
Fang Lin understood what he meant. "Do you mean that our money should be spent on the blade?"
Zhou Yuhe nodded with a smile, "yes, it\'s better for us to take advantage of the" east wind "to maximize the publicity once, rather than two million yuan falling down without any water spray
Cai Dao\'s mood gradually calmed down under the twists and turns. He thought carefully, "it\'s reasonable Where is the "east wind" you call it? Don\'t talk about the east wind. I\'m almost swept away by the west wind! "
At the same time, a strong opponent suddenly appeared, and the publicity resources could not keep up with Cai felt that his water inversion was too serious during this period.
"Isn\'t there a" east wind "right now
Zhou Yuhe\'s eyes looked at the only empty position in the conference room.
Emperor Xuantong has been shortlisted in the major awards at home and abroad, especially the Bofei award. This is the meaning of the leaders of the Chinese in the past seven years. It is obvious that their so-called "writing articles" means buying up manuscripts and suppressing competitors in the same period.
La step is very common in propaganda means, such as "so and so servant girl gorgeous pressure heroine", "so and so new actress can be called the world\'s first pure jade girl, even XXX can only stand aside"
For the sake of traffic, the object of pulling and trampling must be enough to attract people\'s attention. The movie "youth again" which was launched at the same time before did not have any big water spray. Recently, it has gradually gained public praise. In addition, Cai Rongxi\'s reputation as "godfather of youth" is indeed a very good object to use.
But Zhang Rong did not think so.
"Isn\'t it? Haven\'t you seen youth again? To tell you the truth, with the quality of "youth again", I don\'t think that words like "Yan Yan" and "Diao Da" are suitable for "Mingming is very sweet". I\'m afraid that it will make people laugh and be generous
The group leader glanced at him coldly. Last time, he was very angry because of Cao July\'s incident. This time, he happened to meet Zhou Yuhe\'s TV play. How could he be soft hearted?
He said without expression: "so what? How many people will compare the two TV dramas because of this kind of draft? You think too much
The so-called persimmon to pick soft pinch, now this world, is the flow of the road, who is red, who is the big man, not red, play again good what use? What can\'t you step on?
The group leader scoffed at Zhang Rong\'s "worry".
Zhang Rong has nothing to say.
Although it was true, his mind was always vaguely reminded of that amazing face.
The boy
I always think this is not so simple
The plan was soon laid out.
But within a week, they were attacked.
Draft: This is the only idol drama that can really be seen this year, and Cai Rong is at his wit\'s end.
Text: I believe that we have seen the TV play "clearly sweet" which is popular in the circle of friends recently
They have published a lot of such manuscripts, which may mean that they boast of all kinds of brainless things about "Mingming is very sweet", and then belittle the style of "re youth". The effect is very little.
At first, the comments at the bottom were all plain pink confessions, but later, more and more skeptical voices appeared.
"…… The blogger is afraid it\'s not in his eyes? Can Ming Ming Ming sweet be compared with youth again? Still hanging? That\'s probably the funniest thing I\'ve heard this year
"There is no one of the most embarrassing tugs in history. Have you ever heard of a high school league champion hanging a NBA star?"
"I suggest you see these two plays before you come out
……
The most interesting thing is a netizen named "xiaoxiaoxiaoxiao". She claims to be Jichen\'s true love fan. She used to chase "Mingming is very sweet" every day, but after watching "youth again", the former can\'t watch it any more. The gap between the two is really big, including that the people set up next door are also excellent. I hope that the fans of Jichen\'s family will not be embarrassed to avoid being blackAs soon as she made such comments, Ji Chen\'s fans immediately burst out and said, "this is not the powder of their family, this is the water army hired by" youth again ".
Bai Xiaoxiao, in a fit of anger, pours out all the previous star chasers on her microblog. She also says that Jichen powder is so disappointing that she wants to take off the powder from now on.
You see, this sister is really Ji Chen\'s ashes fans!
It\'s embarrassing
The original one-sided marketing repression has been gradually reversed by the powerful strength of "re youth". More and more people stand on the side of "re youth" and complain about its injustice. Zhang Rong\'s public relations group is all dumbfounded. They quickly change their focus from "re youth" to the comparison between men and women.
Meng Chu Rong and Ji Chen, this time enough to hang each other.
Who knows the mood of rebound is more!
The mistress did not speak.
Although Zhang Liran is small and transparent, the ability of the brokerage company to tear and force behind her is very strong.
Meng Churong has so many black materials. If you tear them, you can make fans explode in situ.
The most surprising are Ji Chen and Zhou Yuhe.
Zhou Yuhe is not interested in his outstanding acting skills.
However, passers-by immediately ridiculed: Ji Chen\'s Lin Yuming only plays cool and teases her younger sister with sugar. She doesn\'t listen well in class. She only looks at her mistress. How can she compare with Zhou Yuhe\'s little brother Shen Yan? It\'s the real school bully!!
In fact, we can\'t blame Ji Chen for this. Ji Chen\'s acting skills are very good, but we can\'t stand the straightforward sweetness of the human design and the plot. We can\'t compare it with Shen Yangen, who is complicated and multi-level.
Ji Chen\'s fans have to retort: youth idol drama is not Yan is justice!
Who knows, there are more people to mock.
They ran to the next room to have a look, and the result was that Zhou Yuhe and Geng pan were pretty and smooth in the bedroom, and their beauty was shining in a group of "simple" style stars!!
"Shen Yan\'s younger brother laughed and cried sweetly, OK! Su to the explosion
"You want my life! Take it
"Why does the screenwriter abuse Shen Yan? I want to send blades to the crew!"
……
In the face of the face of the colorful confession of the fans, Jichen fans are powerless to refute.
Because they also think that Zhou Yu and really handsome, my mother!
More and more people have participated in the tearing and forcing, and more and more people have given positive comments to "youth again". Of course, more and more people know about this youth drama called "goodbye, our youth together" through this huge event.
"How could this happen..." Zhang Rong opened his mouth in surprise.
After a good plan, why are they giving each other\'s heads now?
And the team leader is really angry with the spiral explosion.
How can the fans of "youth again" have such strong fighting power? Before not one by one all ridiculed the Buddha department to pursue drama!
With a strong curiosity, the group leader entered the so-called iron powder microblogs of "re youth", and the results were even more stupid -
many of the fighting fans of "re youth" were passers-by fans of "Mingming is very sweet".
What the hell is this, this, this, this?!
"Chief! group leader! Look at it Zhang Rong called out the official blog of "obviously sweet", and found that it had already been pinched beyond recognition.
It turned out that the black emperor had made up his mind to push Meng Churong, so when the play was broadcast, Meng Churong took all kinds of bundles with Ji Chen, and I.S. was bored to death. Originally, she wanted to cooperate with the other party. Unexpectedly, it seemed that she was entangled with something dirty and couldn\'t throw it away.
Although the other party is the gold of the black emperor company, the number of fans and the number of coffee and Jichen are not on the same level. What\'s more, they always buy hot search and are robbed of other people\'s resources. Passers-by\'s favor has been very low. Now they have to tie Ji Chen together to pull down the popularity of the road. How can they agree?
So both sides are in the dark rub to rub hard, pinch the rice ring in a mess, can\'t see at all.
On the contrary, although goodbye to youth is not so hot, the rice circle is very harmonious. Fans laugh at themselves at the pursuit of Buddhist drama, which is different from the plastic CP feeling next door. It is totally Qingliu.
As a result, many passers-by who are disgusted to abandon the play after being pinched and bought by "Mingming is very sweet". Seeing the harmonious atmosphere of the rice circle, they enter the pit with the mentality of trying. They never expect that once they enter, they will never be able to get up again!
Used to "obviously sweet" style tear force of youth powder, pinch up the fight is of course handy, no matter what.
The group leader is paralyzed on the chair, and on the computer screen is a top micro blog of the official blog of "re youth":
many fans of tap water always ask Guan Bojun why "re youth" never buys hot search, does not do marketing, and can only bear being hacked silently. In fact, the reason is very simple - poor [goodbye], [goodbye].
There is no doubt that the frank answer is a wave of powder.
"No marketing, do you believe it?" The group leader sneered from his nose, but the words he asked seemed to be hollowed out.Not only Zhang Rong and Zhang Rong, but also almost all the public relations companies were thinking about this night:
from no one to God like word-of-mouth counterattack, has "re youth" done anything?
****************
"really, do nothing?"
After leaving the meeting room, Zhou Yu and Yang Yu went into the elevator together. Yang Yu pressed the close button and asked Zhou Yuhe in the elevator mirror.
Zhou Yuhe closed his eyes. His expression was a little tired. "In fact," Inaction "is also a kind of" doing ". It doesn\'t mean that inaction means doing nothing, but when you weigh the pros and cons, you find that" not doing "is the best" doing ". Naturally, you don\'t have to do anything."
Although he said it very simply, they both knew that "Inaction" is much more difficult than "doing".
Yang Yu: "sometimes I really don\'t understand where you come from. When you say today\'s words, I really believe that Xie Yifeng will take the film emperor, and" youth again "will be popular. I may be crazy."
"Sometimes life just needs to be crazy," Zhou Yuhe opened his eyes. "Anyway, thank you today, brother Yang."
If Yang Yu had not been in the side to play the auxiliary attack, they would have sung "red face" and "white face" and firmly controlled the rhythm of the meeting. I am afraid they would not have been so successful in persuading them to agree to his plan today.
After listening to this sentence, Yang Yu\'s expression has been very dignified. At last, he was a little more relaxed, "just a little bit of negotiation tricks. It\'s not worth mentioning."
As he said this, he raised the corner of his mouth and glanced at Zhou Yuhe in a rather complacent way, "happy cooperation."
Zhou Yuhe also laughed.
"Happy cooperation."
What Yang Yu doesn\'t know is that Zhou Yuhe\'s so-called "self-confidence" is actually because he is a reborn.
If you didn\'t know that Xie Yifeng would win many awards, if you didn\'t know that "youth again" was really popular, if you didn\'t know that the stars pinched so much during the broadcast of "clearly sweet"
If he did not know this, he would not have the courage to take such a big risk and make such a situation.
And fortunately, things are also like Zhou Yu and plan on the direction of development.
When he saw that the fans of "it\'s sweet" were really getting involved in "youth again", he would even have a feeling of goose bumps.
When high risk, high return, really occurs, the incentive for people is self-evident.
However, it was not all as he expected -
the dispute between Cao July and the black emperor caused her original album to be suspended. It was not until recently that she set up her own music studio that the recording of her new album was put on the agenda.
Just two days before the baifei prize presentation ceremony, Zhou Yuhe came to the studio to help her shoot the NovelFire that she had arranged before.
Pan was promoted from assistant to agent. He took Zhou Yuhe\'s arm to show off, saying how good their studio is, how free they are now, how many sponsors have come to them
Cao Qiyue drove pan out of the room impatiently, lit a cigarette, folded his legs, and asked Zhou Yuhe, "be honest, where have you and Xie Yifeng developed?"
Zhou Yuhe was shocked, "what are you talking about?"
Cao July a Leng, the lack of interest to play the smoke in his hand, "what ah, did not talk about ah, you, no meaning no fun."
Zhou Yuhe, who understood that the other party was in a routine, said:
Cao July and together, cunning smile, "but your reaction is abnormal Oh, porridge, you like him."
Zhou Yuhe, who had no words to say, admired the other party\'s investigative ability
"So what? People don\'t care about me." Zhou Yuhe said dully.
"How! I\'m sure that Xie Yifeng, a serious guy, will be interested in you
Zhou Yu and frowned, "where do you see that?"
"TV series!" Cao July naturally said that if it was not for seeing the unique aura between the two people, Cao July would not have said so mindlessly.
"……"
Zhou Yuhe is really speechless this time.
Cao also wanted to say something else, when Su Su rushed in with such a fury that she even forgot to knock on the door.
"Xiao Zhou!"!!! You can read Weibo now
Zhou Yuhe took her mobile phone without knowing it, and saw that the number one hot search on Weibo was the first love of Shen Yan.
This hot search is one digit more than the second.
Shen Yan? First love?
As soon as these two familiar keywords jumped into the eye, his heart beat as if stopped.
Su Su\'s excited voice seemed to be thousands of miles away: "you don\'t know, the whole network has been blown up, and brother Yang\'s assistant said that the office telephone was almost knocked out..."From the event of "rapiao" to the present, the flow of "re youth" is much better than it was at the beginning. If it is red, it will be red. However, there is still a long way to go from the "king of drama".
For the "youth again" with saturated traffic, what is missing now is a burst point. Once something explodes and brings out a phenomenal topic, it can push the whole drama to the peak.
Zhou Yuhe thought that Xie Yifeng was the winner of the movie emperor.
I didn\'t expect that he was the first.
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